The African market for solar energy is distinct from the programs commonly found in North America, Europe and Japan. In most African countries electricity is unstable, or expensive, or both. Users are stuck in the dark or have to deal with even more expensive and inefficient generator sets.
The energy shortfalls have created a sizable potential market for Solar Light Co. in grid-based areas in addition to the more traditional market of off-grid households. Solar Light Co. will establish a leading presence in the market with high quality, well-priced systems.
Solar Light’s marketing targets households, shops, offices, governmental agencies, and institutions in both urban and rural areas. Specific products have been designed to meet the needs of each of these market groups.